Public Sector
In an era of severe cutbacks across the public sector, communications and marketing are not at the top of an organisation’s priority list.
However, with the public concerned about the impact to frontline services, delivering key messages to protect reputation is as important as ever.
Nigel headed up a busy local authority public relations team in a six-month interim role.
He has considerable experience in Neighbourhood Renewal and the Local Enterprise Growth Initiative, both needing innovative ways to communicate with difficult to engage groups.
Nigel’s knowledge of both sides of the private and public sector fence puts him in a perfect place to undertake health checks of communication practices:
We appraise the effectiveness of your PR and marketing and look at needs going forward.
Are external and internal communications strategies fit for purpose?
Can media releases be improved? Do you produce too many, disregarding quality and whether they hit the target market?
Do elected members understand the importance of effective communications?
Good and bad practice with regards to difficult to engage communities – ideas on reaching the likes of the homeless, foreign nationals, young people, non-users of services and drug users.
Value-for-money checks on resourcing and costs such as printing and distribution of newsletters.
Is the internet being used effectively?
Does your organisation communicate effectively with complimentary service providers in your Local Strategic Partnership and do you maximise PR opportunities to ensure your customers understand the benefits of working together?