Public relations has become an important part of many organisations and businesses.

Whether it is a local authority trying to protect or enhance its reputation or a firm wishing to project a positive image, PR has a role to play.

From a standing start some four-and-a-half years ago, our firm has grown to work with a range of clients across the public and private sectors, helping explain key messages to target audiences.

A key to success with our media approach is we know what an editor or reporter are looking for – because that’s what we have done for a living for more than 22 years.

In other areas where we don’t possess the skills in-house, we ask other experienced, tried and tested professionals to help out.

We are pleased to announce our latest contract will see us working with businesses in Cleethorpes to market the east coast resort.

We will be employing a mix of the traditional (newspapers, radio advertising) with a twist of the modern (Twitter, Facebook) to shout about the town’s tourism offer.

It promises to be an exciting few months ahead.